The Muslim CEO Africa

Be specific on who you want to do business with. Written by: Suleiman Ndoro Jnr (Dr Audi) CEO: The Muslim Media Who do you want to do business with? Having a business idea is not enough, you need to figure out your market. Your market can't be everyone. No business- particularly a small one- can be all things to all people. The more narrowly you can define your target market, the better. This process is known as creating a niche. The smaller the niche, the better. As we say in the business world, "smaller is bigger in business." A market analysis is very important when you want to start a business. This helps you in knowing who exactly is your customer.  The first step in creating a niche is to make a wishlist of whom you want to do business with and you ought to be as specific as you can. For instance, if you want to sell female clothes, don't target all ladies.  No. Target 25-40-year-old ladies living in middle-class families living in Mombasa who are employed and c...

The first pillar to great marketing The Muslim CEO Africa   “Hello Malik, there is a new company in Gatundu giving tenders to people who can supply watermelons. I think it‟s a good venture. Let‟s do it, what do you think? Please reply as soon as you get my message.”  Hussein returned his phone back to his pocket as soon as he clicked the send button. Hussein then started making plans of how he would travel from Garissa to Gatundu. After a whole year of job hunting with no good luck, he could not let this opportunity pass. Even if his long time comrade Malik was not in for it, he had already made a decision to try his luck at Gatundu.   “Bro, I am in for this. What are we waiting for? Let‟s travel tonight. I am coming to your place right away.” Hussein smiled as he was reading his friend's text.  Hussein and Malik arrived in Gatundu the next day and luckily got the tender. They worked hard and became known as the best suppliers of melons in that area.  Time went...